AI-Powered Insights from your GTM Graph.
Ask anything and get instant answers from all your GTM data, structured and unstructured, seamlessly connected in one graph. No code or queries needed.
Explore 12 Game-Changing Use Cases with the GTM Graph
From pipeline to retention, uncover the high-impact questions your GTM teams can now ask without dashboards, delays or data team bottlenecks.
Deal & Pipeline Insights
- Why did we lose the last 10 deals over $100k?
- What patterns do you see in deals that closed fast?
- Which reps are working on deals that look at-risk?
Rep and Team Performance
- Which reps are best at multi-threading?
- Show me who's consistently influencing senior buyers.
- Who's having the most customer interactions this week?
Territory & Segment Analysis
- Which territories are underperforming vs quota?
- Show me which verticals are most engaged right now.
- What patterns exist in mid-market wins vs enterprise?
Renewal & Expansion Forecasting
- Which accounts are likely to renew this quarter and why?
- Show me upsell opportunities in customers using advanced features.
- Which accounts have growing product usage but no open opportunities?
Health Scoring & Risk Signals
- Which accounts are red/yellow-green based on custom health scoring?
- What patterns show up in churned customers over the past year?
- Which signals most often precede customer churn?
Onboarding & Time-to-Value (CS)
- Which new customers are behind on onboarding milestones?
- What's the average time-to-value across different customer segments?
- Which accounts haven't activated key features yet?
Funnel & Process Health
- Where are deals getting stuck most often?
- How long does it take for a lead to become an opportunity?
- What stages have the highest drop-off rates?
Buyer Behavior & Sentiment
- What are common objections in discovery calls?
- How does buyer sentiment shift throughout the sales cycle?
- What concerns did Acme express during the last demo?
Campaign and Channel Attribution
- Which campaigns influenced closed-won deals last quarter?
- What channels are driving the most pipeline in EMEA?
- Did the webinar last month lead to any SQLs yet?
Account Intelligence
- Give me a 360-view of Acme Corp.
- Which stakeholders have shown negative sentiment in the last 30 days?
- Any signals that Acme is heating up?
Data Hygiene
- Which reps have the most incomplete opportunity data?
- How often are contact roles missing in pipeline deals?
- Where is data duplication causing reporting issues?
Support Load & Impact
- Which accounts have high ticket volume and low satisfaction scores?
- What product issues are generating the most tickets this month?
- Which CSMs are managing the most escalated support accounts?
Data Fragmentation: The Real Blocker To Leveraging AI
AI struggles when data is fragmented across 100s of SaaS tools and data silos. Even consolidating information in data lakes often creates a messy, untrustworthy AI.
One team that found a way is Klarna. Read our Research Paper on How Klarna Used AI and Knowledge Graphs to Overcome Data Fragmentation and Eliminate 1,200 SaaS Apps.
Your AI Initiative: DIY vs Attive
See how Attive's enterprise-ready platform compares to the challenges of building your own AI solution
Frequently Asked Questions
Can I customize the GTM Graph for my setup?
Yes. The Graph achieves 80% fit immediately, then you can refine it over time to enhance AI outputs.
Will you exceed my API call limits?
No. We pull data periodically to build the GTM Graph. User queries only access our database, not your tools.
Are you SOC2 certified?
Not yet, but we're actively working with a partner to achieve this as quickly as possible.
Why are your results trustworthy?
Our technology is used in healthcare, defense, and banking where accuracy is critical. Learn more in How it Works.
Do you integrate with my specific tool?
We're constantly adding integrations. Sign up and let us know what you need—we'll build your integration within 48 hours.
Can I use my own AI provider?
Not currently. We've selected Claude's Sonnet 3.7 for its superior coding capabilities, essential for constructing precise GTM Graph database queries.