BI Is Dead. Meet AI-Native GTM Intelligence.
Trained on your GTM stack. Tuned to your business logic. Understands every data point and listens to every call. With an interface everyone can use.
Everyone wants AI that just works.
Here's why it doesn't: most teams have messy data and real concerns about exposing sensitive information to AI. Native connectors and text-to-SQL apps fail because they can't handle this complexity.
Our GTM Graph solves both problems. Here's how it works:
Populate GTM Graph
Connect your CRM, marketing tools, call recordings, and more — using only trusted & safe data down to the field level.
Add Business Context
Only configure what's unique to you — like special data flows, non-standard metrics, or how custom fields are used.
Start Using AI
Ask anything, get deep contextual answers — align faster, decide smarter, and grow quicker.
Who Benefits
Empower every team with Attive
Until now, powerful data analysis was limited to the data-savvy few. We make it simple and accessible for your entire team.
RevOps
From manual reporting to strategic command.
Unify GTM data and cut reporting work — then go deeper. Diagnose funnel leaks, forecast misses, or deal risks using natural language. No code. No analysts. Just fast, accurate answers.
CROs & Sales Leaders
Run your sales strategy with a question.
Spot what's working, fix what's not. Get real-time answers from CRM, emails, and calls — tied to rep performance, pipeline health, and forecast accuracy. Full context, zero digging.
Marketing
Prove what drives revenue — and double down.
Trace closed-won deals back to messaging, campaigns, and channels. See what lands in real sales conversations. Invest where impact is clear.
Customer Success & Support
Stay ahead of risk. Spot growth.
Go beyond call prep. Analyze churn signals, upsell drivers, and account health across usage, tickets, and notes — in seconds. Take action before it's too late.
Ready to transform how your team works with data? Get started with Attive today.
Prompt library
Far more than simple Text-to-SQL — capable of executing deep research-style prompts
Real-world use cases for Sales, Marketing, Customer Success, and RevOps to inspire deep analysis and actionable plans.
ICP Refinement Based on Deal Velocity and Win Rate
Churn Analysis and Proactive Risk Playbook
Forecast Accuracy vs Actuals Diagnostic
Expansion Drivers Analysis for High-NRR Accounts
Attribution and Campaign Refinement Analysis
Full Funnel Conversion Drop-off & Funnel Optimization Plan
Comparison
Unlock a smarter, safer AI stack
Don't settle for tool-specific limitations. Attive gives you unified access across tools, deeper context, PII control, and the freedom to switch LLMs—while still doing everything a connector can (and more).
ROI
It's never been easier and cheaper to be data-driven
Legacy analytics tools are built for analysts. We built ours for GTM teams.
Cut analytics bloat. Keep ops lean.
You don't need a team of analysts — just the right interface. We simplify your stack and unlock insights for everyone.
Skip the wait. Speed up everything.
No SQL. No delays. Just ask in plain English and get fast, accurate answers from across your GTM stack — so your team can act immediately.
Analytics your whole team can run.
Deep analysis shouldn't be reserved for analysts. Our interface lets anyone investigate what drives growth.
FAQ
Frequently asked questions
Get answers to the most common questions about Attive and how it can transform your data analysis workflow.
We customized our CRM heavily. Will Attive still work?
Yes. We're experienced with custom objects and company-specific setups. The AI will correctly interpret your setup about 90% of the time, and the remaining 10% can be easily configured by you.
Why are your results trustworthy?
AI typically struggles with the vast number of options in your data—it can be difficult to determine what matters and how things relate. We've built our solution specifically to address those challenges constructing the GTM Graph and adding Memories to the AI can better understand your unique context.
How do you protect PII from being used by the AI?
We first connect to your tools, then you choose which fields are loaded into the GTM Graph. Only the contents of the Graph are accessible to the AI.
Are you SOC 2 certified?
Not yet, but we're actively working with a partner to achieve certification as quickly as possible.
Can I customize the GTM Graph for my setup?
Yes. The Graph is a 90% fit out of the box, and you can refine it over time to improve AI results.
Do you integrate with my specific tool?
We're constantly adding integrations. Sign up and tell us what you need—we'll build your integration within 48 hours.
Can I use any AI provider?
Yes. We support a wide range of models. That said, we've seen the best results with Claude Sonnet 3.7 and later.
Can I bring my own AI?
Yes. We can connect your OpenAI or Anthropic account upon request.