“I had Claude + MCP wired up for myself in a weekend. Rolling it to 50 reps was a different problem entirely — and the one nobody was solving.”
RL
AnonymizedRevOps · B2B SaaS
Give your entire commercial team the same AI superpowers your best RevOps person has.
One semantic GTM layer your RevOps configures once — so every AE, SDR, and CSM gets the same answer, with the same context, from the same data.
app.attive.ai / acme-inc / chats / renewal-prep
LiveTHURSDAY · CHATS
Renewal prep — Acme Co.
Walk me through the renewal risk for Acme. What changed since the last QBR?
A
Used Account Brief
Used Call Summary
Used Usage Snapshot
Acme is on track to renew but champion left in March. New contact Maya runs a different evaluation playbook — three competitive mentions on the last two calls, and product usage on the Outbound module is down 38% QoQ.
SFAcme · Renewal OppGOCall · Nov 12GOCall · Nov 19SNUsage · Outbound
Ask Attive — try “summarize Acme stakeholders”…
AccountPipelineCalls
→And when you're not watching
app.attive.ai / acme-inc / automations
ScheduledTHURSDAY · AUTOMATIONSWhat runs while you sleep
New automationActive automations3 · 12 runs this week
/pipeline-reviewWeekly pipeline review — slipped deals, new risks, top changes.
Ran 4 days ago
Every Monday at 8:00 AMNext in 3 days
Slack · #revenueActive
/renewal-riskRenewal risk digest — accounts trending below target.
Ran 16 hours ago
Every day at 7:30 AMNext in 18 hours
Email · revops@acme.comActive
/forecast-varianceForecast variance alert — flags when call > 5% off pipeline.
Ran 2 hours ago
On changeEvent trigger
Slack · DM Sara M.Active
Trusted by RevOps-led GTM teams at
Not another chat tool. The baseline.
Claude + MCP works for one power user. Attive works for the whole sales team.
01 · The Problem
Claude + MCP works for one power user. It breaks at 50 reps.
The moment AI moves past the early adopter on the team, the DIY-MCP shape of it falls apart — four ways, every time.
50 separate MCP stacks
Every rep configures their own connectors, auth, and prompts. RevOps can't see or govern any of it.
Context dies between tools
Agents lose the thread between Salesforce, Gong, the warehouse, and Slack. Every chat starts from zero.
Same question, 50 answers
Without entity resolution, every rep gets a slightly different read on the same account, deal, or call.
RevOps becomes the human API
Every account brief, every meeting prep, every pipeline question routes through one inbox. It doesn't scale.
02 · The Solution
Start with data. Not with the model.
- 01
Cross-source entity resolution
Your CRM, your calls, and your product data all point to the same accounts and people.
- 02
RevOps configures once
Connections, permissions, and GTM ontology live in one place — not in 50 separate MCP setups.
- 03
Your leverage, not your replacement
You're the one who gave the team superpowers.
From connector to consistent answer in 3 steps.
Connect
CRM, calls, warehouse, Slack — once.
Configure
RevOps maps accounts, workflows, permissions.
Whole team uses
Same AI baseline for every AE, SDR, CSM.
What reps actually get.
Account brief
Summarize Acme stakeholders and renewal risk.
Champion left in March; usage down 38% QoQ on Outbound.
SF · OppGO · CallSN · UsageZD · Ticket
Meeting prep
Tomorrow · 10:00Acme renewal QBR3 open risks · budget pressure noted on last call
Pipeline risk
Agent task · weekly4 deals slipped stageChampion gaps on 2 enterprise opps in commit
Win/loss synthesis
“Pricing came up in 7 of 9 lost deals this quarter.”
GO · Lost calls
Scheduled deliveries
Schedule · Weekly
Pipeline risk digest → #revops-alerts every Monday 8am05 · Show Your Work
One question. Every source. Same answer for the whole team.
Not another chatbot with tool access. The operating context.
Renewal call prep · Acme Co.
Today · 11:24What risks should I cover before the renewal call?
A
Renewal risk is elevated. Executive engagement is strong, but usage dropped 18% in the last 14 days, two open support tickets remain unresolved, and the latest call mentioned budget pressure for next quarter.
4 sourcesSF
SalesforceRenewal opp · Stage 4 · Close 31 May
GO
Gong call · 23 Apr"Budget review pushing renewal scope"
ZD
Zendesk2 open tickets · SSO + reporting export
SN
Product usageActive users -18% week over week
Trusted by RevOps-led GTM teams.
“What started with one champion is now five of our seven GTM managers — they see Attive as a gamechanger.”
“Attive allowed us to establish a reliable and low effort way to keep our customers and prospects at the center of our business. Being able to dive deep into thousands of conversations across sales, customer success and internal discussions helped us become more data driven.”
Recent Releases
View changelog →Shipping every week.
Attive 2.0 — From chat to coworker
Skills, Tasks, Rules, Marketplace, usage insights, voice dictation, and a refreshed workspace.
Attive 1.2 - New Agent Harness & Self-Service Onboarding
New agent harness with human-in-the-loop, citations, and self-service onboarding.
Attive 1.1 - Introducing Documents
Documents in the workspace — upload, search, and cite GTM context in chat.
Buyer questions, answered.
Six things RevOps and GTM Engineering leaders ask before rolling Attive to the whole commercial team.
Who is Attive for?
Attive is built for RevOps and GTM Engineering leaders at 50–300-person B2B SaaS companies who need to roll a governed AI baseline to the whole commercial team — not just the one power user who wired up Claude + MCP.
How is Attive different from Claude + MCP?
Claude with MCP gives one person tool access. Attive gives the whole team operating context: shared GTM definitions, entity resolution across CRM and calls, permissions, reusable workflows, and source-backed answers from one semantic layer RevOps configures once.
What does RevOps actually set up?
RevOps connects your stack (CRM, calls, warehouse, Slack), maps accounts and permissions, and defines the GTM ontology and workflows. After that, reps ask questions and run automations without touching connectors or prompts.
Which integrations are supported?
Salesforce, HubSpot, Gong, Slack, support tools, product usage data, documents, and warehouses — mapped into one graph, not just connected. See all integrations →
Will this replace our CRM or Gong?
No. Your CRM stays the system of record and Gong stays your call intelligence source. Attive sits across those systems to answer cross-source GTM questions and turn recurring work into repeatable workflows.
How do teams use Attive day to day?
AEs and CSMs ask account and pipeline questions in chat, run meeting prep and briefs, and receive scheduled Slack digests. RevOps maintains connectors, permissions, and workflows — the team gets consistent answers without becoming the human API.
See how your team can use Attive.
One setup by RevOps. Consistent AI for every AE, SDR, and CSM. No GTM Engineering required on the front line.