Product teams drowning in feedback
Pain points, feature requests, and competitive intel buried across dozens of sales calls and support threads — impossible to spot patterns or prioritize the roadmap.
Home · Customer story
Turning scattered GTM data into instant intelligence.
Cludo — one of the world's leading site-search providers — deployed Attive as the AI layer over their CRM, call recordings, and customer data. What used to take hours of hunting through disconnected systems now takes seconds of conversation, across every GTM function.
IndustrySite Search · SaaSHQCopenhagen · MSP · LondonConnectedHubSpot · Salesforce · GongServing700+ organizations
2,500+AI conversations across the team
13Active users across 5 functions
3Automated weekly reports — product, sales & CS
Every callDeal memory auto-built via n8n + Attive
01 · The Challenge
GTM intelligence trapped in disconnected systems.
For a fast-growing SaaS company, intelligence lived scattered across CRM records, call recordings, feedback, support tickets, and product analytics. Teams either spent hours digging — or made decisions without the full picture.
Sales reps hunting for context
Prepping for a call meant manually stitching together CRM fields, past recordings, and scattered notes — turning quick prep into hours of research.
Lost revenue insights
Signals about deal health, churn risk, and expansion hidden in unstructured data — only surfacing once it was already too late.
Manual reporting and analysis
Finance and ops spent days calculating churn, ARR trends, and customer-health metrics that should have been available instantly.
In their words
“Attive allowed us to establish a reliable and low-effort way to keep our customers and prospects at the center of our business — diving deep into thousands of conversations across sales, customer success and internal discussions helped us become more data-driven.”
David Babayan
Cludo
02 · The Attive Advantage
One conversational layer, used by every team.
Attive connects Cludo's CRM (HubSpot and Salesforce), Gong, and customer data into a single conversational interface — used daily across product, sales, customer success, marketing, and ops.
Product intelligence at your fingertips
Surface feedback patterns, feature requests, and objections across every customer conversation. A quarterly roadmap review now takes minutes, not weeks of consolidating notes.
Call prep & deal intelligence
Generate full account summaries, stakeholder maps, and a MEDDPICC assessment before every meeting — the complete conversation history in a single query.
Automated account memory (n8n)
Every completed Gong call triggers a flow that updates MEDDPICC, assesses deal health, flags risks, and structures next steps — no manual intervention.
Revenue & customer analytics
“Calculate churn for 2025” or “top EMEA customers by ARR” return instant answers with supporting data — analysis that once required SQL and spreadsheets.
Handovers & onboarding
Compile detailed handover docs — implementation details, stakeholders, and customer goals — in seconds, instead of rebuilding them from scattered notes.
Content & competitive intelligence
Identify the pain points worth writing about, extract SEO keywords from real conversations, and understand competitive positioning across all interactions.
03 · Beyond Human Users
The Account Memory Engine.
Cludo extended Attive past the chat interface — wiring it into their n8n automation platform through the Attive API.
n8n × Attive API
Every Gong call becomes structured deal memory.
When a sales call completes, the automation retrieves the recording, analyzes stakeholders, updates MEDDPICC criteria, assesses deal health, flags risks, and structures next steps — all without manual intervention. On top of that, scheduled reports keep every function aligned:
Weekly product reportWeekly sales reportWeekly CS reportMonthly EMEA Trend Intelligence — SDR outboundingQuarterly EMEA Trend Intelligence — SDR outbounding
04 · Impact & Scale
From information hunting to instant insight.
5 teams
Cross-functional adoption
Product, sales, CS, marketing, and ops — plus n8n automations — now share one unified view of customer insight. Attive became Cludo's central nervous system for GTM intelligence.
Hours → seconds
Time saved, focus redirected
Feedback analysis that took hours is now instant. Reps save hours of prep a week; finance generates revenue reports on demand — freeing time for strategic work.
No lost context
Revenue acceleration
With deal context, MEDDPICC, and stakeholder maps ready for every conversation, reps enter prepared, CS spots at-risk accounts earlier, and the automations ensure no context is ever lost.
Usage figures reflect activity in Cludo's Attive workspace.
See how your team can use Attive.
One setup by RevOps. Consistent AI for every AE, SDR, and CSM. No GTM Engineering required on the front line.