Concrete product feedback
Attive surfaces “very concrete” feedback — analyzing customer sentiment on specific features so the team can prioritize the roadmap with evidence, not anecdotes.
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From “subjective madness” to an AI-orchestrated GTM motion.
Testsigma replaced ad-hoc demo feedback and lossy department handoffs with a network of Attive agents — turning a manual, subjective process into an objective one that the whole commercial team relies on every day.
IndustryB2B SaaS · Test AutomationRegionIndiaGTM leadership7–8 managersActive on Attive75+ users
5 → 78Monthly active users in ~8 months
1,100+AI conversations / month at peak
16Automated GTM workflows live
5 of 7GTM leaders now call it gamechanging
01 · The Challenge
Feedback was ad hoc. The funnel leaked at every handoff.
Before Attive, Testsigma’s GTM-to-product feedback loop was “rudimentary” and “ad hoc” — insight lived in individual demos and never made it back to the roadmap in a structured way.
Worse, the GTM journey was plagued by “drops” during handoffs between functions — Marketing to BDR, BDR to AE — where context got lost and qualification stayed subjective. The team described the status quo as “subjective madness.”
In their words
“I can see 90% more potential of us using Attive even more than what we are using now.”
Vignesh Balasubramanian
Testsigma
02 · The Solution
Orchestrating the GTM motion through AI agents.
Testsigma used Attive to turn manual, subjective workflows into an objective, automated process — grounded in the same governed graph across the whole team.
Automating the non-negotiables
Meeting prep and personalized demo decks — the “non-negotiable” activities — are now automated with contextual customer information pulled straight from the graph.
Intelligent handoffs
A growing network of agents — targeting 50 in total — to “stop the drop” between functions, including automatic BDR-to-AE qualification so only high-quality deals move forward.
03 · The Agent Network
Sixteen workflows, spanning the whole funnel.
The “stop the drop” vision is already live as concrete automations — each one carrying context across a handoff that used to lose it.
Top of funnel
- BDR Call Prospecting Agent
- Marketing attribution channels update
- Update BDR Qualification Score
Qualification & handoff
- Individual BANT Score
- MEDDPICC update
- AE next steps
Presales & demo
- Demo summary for Presales
- POC summary for Presales
- Enablement Bot
Win, loss & handover
- CSM handover document
- Closed-Lost-Analysis
- Sales Coaching (Closed Won)
- Write to CRM
16 published workflows have driven ~600 automated runs — from BDR prospecting and BANT/MEDDPICC scoring through to CSM handover docs and closed-won coaching.
04 · Adoption
From one champion to whole-team adoption.
Within a quarter of the “meaningful launch,” internal belief grew from a single champion to five of seven GTM leaders viewing Attive as gamechanging — and monthly active users climbed ~15×.
Monthly active users on AttiveJul 2025 – Apr 2026
5Jul
5Aug
6Sep
25Oct
45Nov
56Dec
59Jan
74Feb
78Mar
75Apr
05 · Impact
“Definitely way better than four months ago.”
3h → 15m
Faster meeting prep
Meeting preparation collapsed from hours to minutes by leveraging ~80% automated, context-rich content.
Customer 360
Product usage, joined in
Integrating Snowflake product-usage data gave the success team a true customer-360 view — a capability they noted competing tools like Gong couldn’t offer.
5 of 7
Leaders bought in
Belief in the tool spread from one champion to a majority of GTM leaders inside a single quarter.
06 · What’s Next
Only 10% of the potential, tapped.
Vignesh believes Testsigma has used just 10% of Attive’s potential — and plans to keep evolving toward an “AI-sophisticated” GTM motion where agents orchestrate the entire customer journey, end to end.
“How much Attive can help is left only to our imagination.”
Usage figures reflect activity across Testsigma’s Attive workspaces, Jul 2025 – Apr 2026.
See how your team can use Attive.
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